The brief was to create a brand and product from 3 random cards. Mine were Aurora, foil bag and gin.
At the time powdered alcohol had hit the market in the form of Vodka, so my idea was to create flavoured cocktails for the festival market with the slogan:
Just add water.
The aim was to make the brand revolve around the stories behind the auroras, so each of the four myths/tales corresponded to a cocktail. The colours and flavours would also match to the personality of the story.
Whilst not winning, this was a runner up in the competition.
